Ronin 47/London Entertainment
It was only a matter of time before a third-party fashion player got a piece of the tour-merch pie. Kanye West supposedly made a million dollars on his Life of Pablo pop-up in a matter of two days, and Justin Bieber's Purpose-tour t-shirts were worn by dozens of stylish attendees during the men's ready-to-wear and women's couture shows in Europe recently. Quite appropriately, designer mecca Barneys is among the first to get in on the game.
In a New York Times article published on Wednesday Barneys' Jay Bell revealed that the retailer will be selling an exclusive Justin Bieber Purpose tour capsule collection timed with the pop star's Madison Square Garden shows next week. Designed by cult-loved designer Jerry Lorenzo of Fear of God, who was responsible for the original Purpose tour gear, the collection will be available in flagship stores in New York, Los Angeles, and San Francisco as well as on Barneys.com as of tomorrow. The 31-piece unisex collection will include the requisite concert T-shirts along with jerseys, jeans, and leather jackets that retail for $1,675.
Given that the current tour merch topped out at $360 with an embroidered denim jacket, it'll be interesting to see how quickly these higher-end pieces sell out. That and whether not having to drive to Miami and wait in a three-hour line to get your hands on some will start to take the thrill out of the whole thing.
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