Fashion Nova Is Suing 6ix9ine for $2.25 Million - Complex

maretmakeup Haziran 23, 2021

Fashion Nova Is Suing 6ix9ine for $2.25 Million - Complex

Fashion Nova Is Suing 6ix9ine for $2.25 Million - Complex
Here Are All the Fashion and Clothing Stores Closing Due to the Coronavirus Outbreak - Us Weekly
Fashion Forward: 2020 Fashion Trends Driving Sustainability - Prince William Living
Forced cancellations jumpstart virtual fashion technology - Vogue Business
How the Coronavirus Is Impacting the Fashion, Beauty and Retail Industries - WWD

Posted: 17 Mar 2020 06:47 PM PDT

Stop us if you've heard this one before, Tekashi 6ix9ine has legal problems.

TMZ reports that the rapper's newest headache in that department comes after a discount clothing retailer, Fashion Nova, drafted a lawsuit against him because he didn't promote their company. Obviously they allege that he agreed to do that, but he wasn't able to because he was locked up.

Fashion Nova details that their company and 6ix9ine had an alleged agreement in place for him to promote their brand on his social media pages and in his music. For this he was reportedly given an advance of $225,000 in October 2018.

However, just two weeks after that transaction went through, he was arrested and imprisoned. This made him unable to fulfill his duties.

Furthermore, the company claims that 6ix9ine's testimony during his highly publicized court cases tanked any chance he had to adequately represent their brand (see: his image is no longer what it was pre-trial).

To bolster their argument for a suit, they say that Tekashi and his people kept them in the dark about the prosecution's case against him. They further say that he agreed to give back the $225,000 he was given by them, but that that never happened.

Now they're seeking a lot more, $2.25 million.

Tekaski's current projected release date is pegged as August 2, 2020.

Here Are All the Fashion and Clothing Stores Closing Due to the Coronavirus Outbreak - Us Weekly

Posted: 17 Mar 2020 01:58 PM PDT

Many fashion brands are working to ensure the health and safety of their customers during the coronavirus outbreak, making the hard decision to close down brick-and-mortar stores.

From cool-kid fashion brands like Opening Ceremony and 3.1 Phillip Lim to sustainable favorites like Reformation and Rothy's to mass producers Gap and Nike, the spread of COVID-19 is pushing pretty much any company with a physical store to close its doors. However, the good news is many have work from home policies that will allow customers to purchase must-haves online until things get better. In fact, home deliveries are a great way to continue supporting many local and national businesses during this difficult time, while still practicing social distancing and self quarantine.

With that being said, under these tricky circumstances some CEOs asked that people be patient with any delays they may experience, as companies big and small navigate the unchartered territory.

"We apologize that over the next two weeks, there will be delays on orders and customer-service requests. We ask for your understanding and patience," Patagonia's CEO and president Rose Marcario wrote in a statement.

It's not all bad news, though. Some companies announced that they will even continue paying their employees who can't work from home and are forced to take time off work. This includes favorites like Reformation, Rothy's and Lululemon.

To see all the fashion and clothing stores closed because of the coronavirus, keep scrolling. And please note that we will continue to update this list as more news is shared.

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Fashion Forward: 2020 Fashion Trends Driving Sustainability - Prince William Living

Posted: 17 Mar 2020 12:33 PM PDT

By Roxy L. Rowton

Spring/Summer 2020 fashion trends reflect an industry coming to grips with the harmful effects from fast fashion and mass production. Designers and apparel brands shift their focus to sustainability, transparency and circular fashion. These factors will continue to impact the industry in the decade ahead as designers and apparel brands strive to bolster reputations as faithful stewards of fashion.

Transparency:

For Spring/Summer 2020, it isn't merely the latest trends strolling down the runway. A commitment to making the fashion industry more sustainable and transparent sashays down the runway among the clothes. Consumers are demanding to know the true cost of making a garment, tracing the supply chain from raw material to cloth and the manufacturing chain from production, labor and delivery. Apparel brands and fashion houses are stepping up their efforts to disclose manufacturers and the origins of raw materials. These actions give the apparel brands and fashion houses a communication channel to their consumers about their sustainability efforts. It allows the consumer to make more informed choices about the garments they bring into the closet.

The Fashion Revolution is a non-profit social enterprise that works to ensure that the global supply chain transparency and responsibility are on the agendas of governments worldwide. They reviewed 200 global fashion and apparel brands. Their review included the quality of information they disclose about their suppliers, supply chain policies and practices, as well as, social and environmental impact. The average score was less than 21 percent. Yet the Fashion Transparency Index 2019 showed that brands are making improvements toward greater transparency.

Seventy major fashion brands are publishing a list of their first-tier manufactures, such as where their garments are sewn, cut and finished. Thirty-eight fashion brands are disclosing their processing facilities, such as ginning, spinning, wet processing, embroidering, printing, dyeing and laundering. Ten fashion brands are reporting the facilities or farms supplying fibers such as cotton, wool and polyester. While the results of the Fashion Transparency Index 2019 on transparency progress are encouraging, the fashion industry has still room for significant improvement.

Scaling Mill Production:

The process of spinning, weaving, dyeing, printing and finishing in clothing mills generates much of the harmful environmental impacts of fashion production. The intensive reliance on dyes and chemicals, the burning of coal and fossil fuels, the release of greenhouse gas emissions and wastewater during fashion manufacturing are the chief culprits that contribute to toxic environmental effects. The harmful environmental impacts of clothing manufacturing are often beyond the direct supervision of a fashion house or apparel brand. However, an increasing number of fashion brands and designers are engaging with their suppliers/manufacturers to integrate more sustainable practices such as the reduction of energy, water, chemical and dye use.

Programs such as Clean by Design create green supply chains by bringing together apparel retailers and fashion brands with their suppliers to curb the harmful environmental impacts in clothing factories.

Recycling:

Reutilizing garments at the end of use is essential if the fashion industry is to transform to a more circular market. Material recovery or the recycling of apparel is another channel that is being examined by fashion brands. One method is to redesign new garments from post consumer apparel. The second is to recycle post-consumer apparel by integrating and blending these into new yarns and textiles.

Textile recycling innovators, such as Tyton Biosciences in Danville, Virginia and Recover in Spain, develop apparel recycling solutions for processing recycled polyester and organic cotton waste. Harnessing water as a solvent to make clean, recycled fibers suitable for the varied needs of the fashion industry. Apparel recycling at the end use of garments turns textile waste into quality up-cycled yarns. Textile recycling innovators develop and manufacture low-impact up-cycled yarns and fabrics that offer apparel and fashion brands, as well as consumers, a material recovery solution and closed loop system for reliable end-of-use waste management.

Resale:

Re-commerce, also known as reverse commerce, is the increasingly common practice of buying and selling previously owned goods to consumers. More than any other industry, fashion is leading the growth of reverse commerce. Clothing re-commerce has outperformed traditional retail by 21 percent during the past few years according to re-commerce retailer ThredUp. Young Millennial and GenZ thrifters are the largest group redirecting their apparel purchases to secondhand garments.

Whether it is thrift, secondhand, used, or gently worn, resale has become good business. The resale of used garments is of utmost importance as clothes are frequently discarded before wearing out. Resale assists reroute garments from landfills and incinerators. Fashion brands are increasing efforts to collect their gently worn products to encourage customers to engage in circular fashion. Fashion brands such as Eileen Fisher, Patagonia and other traditional retailers offer take-back programs that resale previously owned apparel to their consumer base.

Up-Cycled Fashion:

As fashionistas and pragmatists fall back in love with iconic denim, fashion ramps up production for denim apparel. Up-cycled denim will likely infiltrate all tiers of the fashion industry. The Ellen MacArthur's Jean Redesign Program has gained momentum; circularity is a major concern of denim production. Designers and fashion brands pledge to use more sustainably-sourced cotton in denim apparel such as the Better Cotton Initiative, organic cotton and recycled cotton. They also seek to partner with denim manufacturers that commit to production methods using fewer chemical dyes, eliminate salts, reduce water consumption and employ renewable energy sources.

A number of brands have become collection agents. They offer services that encourage their clientele to return worn jeans and denim apparel to recycle. Repurposing old garments is one way for the fashion industry to tap into sustainability and the consumer demand for an icon.

Roxy L. Rowton has spent three decades assisting women transform their wardrobe from a random assortment of garments into a curated collection of functionality and individuality. She shares her expertise on the Fashion Files at Prince William Living and "build a better wardrobe" blog at everydayrefinement.com

Forced cancellations jumpstart virtual fashion technology - Vogue Business

Posted: 17 Mar 2020 03:30 AM PDT

Key takeaways:

Videos are the most developed vehicle for viewing fashion shows remotely, but there is opportunity for more creativity and exploration.
Virtual showrooms, which make use of 360-degree imagery, allow for better data and communication between brands and buyers.
Additional technologies, like virtual reality and haptic gloves, are in development but are not yet as accessible.

Eight China-based fashion designers were invited to Paris Fashion Week to present alongside several of the CFDA/Vogue Fashion Fund finalists at Tomorrow Le Palais, a showroom for emerging designers. But when they could no longer travel to Paris from China due to coronavirus-related travel restrictions, Tomorrow chief development officer Julie Gilhart coordinated a backup plan: each designer would create an introductory video to discuss and display their work.

The last-minute videos weren't of high production value but successfully introduced the audience to the designers. It was also a learning experience, Gilhart says. "We all think we are so technically connected, but this has made us realise we are actually not. We are using [tech] as a tool but when the shit hits the fan, we aren't really prepared."

While calls for a new approach to fashion month have accelerated, this season's spate of cancellations — with Seoul and Tokyo fashion weeks being the latest — due to Covid-19 have clarified the need for technology that facilitates an alternative to in-person fashion shows, presentations and showrooms.

Vogue global network head of fashion shows Emily Zak chose to tune in remotely for some Paris shows. She found some surprising benefits. "When I wasn't travelling from show to show, I had more time to absorb them," says Zak, who turned to multiple sources — including livestreams, online slideshows and Instagram — to follow runway content. "That's a real benefit that maybe I wouldn't have appreciated fully if the circumstances hadn't come to that full boil. I don't know why we haven't invested more energy in coming up with an alternative." (Vogue and Vogue Business share the same parent company, Condé Nast.)

Following shows remotely raises concerns that the in-person "visceral" momentum will be lost, Zak acknowledges. She points to the vibration of human voices singing at Louis Vuitton, and the vast puddle of water at Balenciaga as moments that wouldn't resonate as well when viewed digitally. While it's true that technology hasn't nailed virtual rain — yet — there are early explorations of how fashion events could pivot to digital, a move that could become increasingly common.

"This is a huge focus of everyone working in immersive technology — creating a sense of 'presence'," says London College of Fashion's Matthew Drinkwater, whose Fashion Innovation Agency has worked on a number of projects that use augmented, virtual and mixed reality, a group collectively referred to as cross reality, or XR. He says that creating a sense of immersion is critical to the success of digital events. "It's not about using XR to take us away from people; it's more about how the development of these platforms will connect us in ways we could never have anticipated."

Video

This year, YouTube's new fashion vertical, /Fashion, live streamed more than 40 runway shows, including newcomers Bottega Veneta, Jonathan Simkhai, Tod's, Marni and Lanvin. YouTube's fashion month livestreams garnered over four million views.

In China, live streaming is already a popular way to shop and see collections, and brands have embraced local platforms. Last September, Gucci's first livestream on Chinese platform Weibo brought in 16 million viewers. "People say it's hard to replicate, but look at what movies can do. The length that people have gone to create these amazing fashion shows — like bringing in sand to recreate a beach — there is no reason why you can't have more effects [on video]. You could have a flying unicorn going across the screen," says Connie Chan, general partner at Andreessen Horowitz. "The idea of what is possible should dramatically open up and the costs should go down."

Chan has invested in remote conference platform Run The World, which allows organisers to collect data on how participants are engaging with the content. She says a similar approach could work for digital showrooms or runway shows. For example, an "exhibition mode" would allow viewers to swipe to see new designers, save what they like and immediately access an order form. This would give organisers visibility on who checked in and what they are interested in. Or, brands might see the exact moment when viewers stopped watching a video.

In 2014, editor and stylist Mary Fellowes was editing content for fashion show venue Milk Studios. In place of guest editors, she commissioned a drone to cover the shows by flying among the models backstage and in the front of house.

"Video would work, but not if it's only shot by a guy at the end of the runway," she says. "You need more immersive, interactive and profoundly explorative camerawork." She recommends big screens, highlighting details such as texture and stitching, and suggests brands take a cue from those like Kenzo and Gucci in creating cinematic content that can be screened locally. This could be combined with something sensory — like smelling something simultaneously or fabric swatches. "You think tech and analogue experiences are polar opposites, but if you unite them, you will come out with something really interesting," she says.

Fellowes, whose styling clients include Olivia Colman and Tracee Ellis Ross, says this shift is overdue. "This merry-go-round of 10 weeks a year of shows is excessive, in terms of the carbon footprint and the toll it takes on those who attend," she says. "I get asked by emerging brands often what they should do. I have said for a decade now, 'Whatever you do, don't do a show'."

The Giorgio Armani show was livestreamed from an empty theater in Milan.

3D and 360-degree designs

In direct response to travel restrictions, designer Steven Tai released his lookbook online using technology that allows viewers to digitally spin images of models a full 360 degrees, and showcases additional detail by highlighting fabrics and construction. This gets around the problem of static imagery and videos that don't allow the viewer to control which part of the garment they are viewing.

Already, companies including PVH Corp and VF have invested in 3D-designed garments and digital showrooms that allow samples to be created and viewed digitally. Buyers can preview designs before they are produced from anywhere in the world. Louis Vuitton quickly digitised its collection so that absent buyers could zoom in to each detail. Chairman and chief executive officer Michael Burke said that if it weren't for the urgent need, this would have taken two years to accomplish.

Virtual showrooms, where buyers can view and order designs remotely, are on the rise. This season, Joor, a wholesale platform that enables virtual showrooms and is used by brands including Loewe and Proenza Schouler, saw the average value of each order placed increase by 400 per cent, compared to 2019 figures.

Joor CEO Kristin Savilia says that during Paris Fashion Week, activity on the platform was 2.5 times higher than average, largely driven by the virtual showroom. "This was the first time that brands mandated that you have to be digital," she says, as many designers and buyers were no longer able to participate in an in-person showroom. "There was no other way. It is a good thing for the industry because it leads to transparency, quicker order turnaround times and easier communication."

Last week, Joor announced a partnership with Ordre, which helps brands like Marc Jacobs and Michael Kors create 360-degree images of samples. Savilia says these types of images, which show the full garment, are important for virtual showrooms. Going forward, Savilia doesn't anticipate a complete replacement of in-person showrooms despite improvements in virtual technology and more industry adoption. She does expect an uptick in virtual options that take a dual approach, mimicking the way that brands and retailers have found balance between in store and online.

Augmented and virtual reality

Last February, the London College of Fashion livestreamed its MA19 Womenswear Show in augmented reality in collaboration with HoloMe, a company that facilitates embeddable AR content. Models were filmed at the show venue walking in front of a green screen, and this was broadcast live to each remote viewer's smartphone screen. This resulted in the effect of models superimposed in the viewer's own environment, as if they were walking directly in front of the viewer's camera. Usually, AR experiences are pre-recorded.

HoloMe CEO Janosch Amstutz says the fashion industry might use this technology to view models walking on a replica catwork in their offices, or to allow a celebrity brand ambassador to appear in a customer's living room. (A recent project with Stuart Weitzman is pictured, below.)

Although AR is currently more accessible, thanks to smartphones, VR allows the viewer to see and hear a fully immersive, 360-degree view of any environment. A brand could allow the viewer to watch a model walk a traditional runway just as they would in real life, turning from right to left as they passed. Brands like Rag & Bone, Balmain and Diane von Furstenberg have tested VR fashion week content; Ordre, the 360-degree image company, also offers virtual reality showrooms.

Since the early VR projects, Drinkwater says, the quality has improved, there are more headsets on the market and it is now possible to stream large amounts of data. The FIA has even tested entirely virtual catwalks; in this type of experience, he says, "the creative opportunities are almost limitless". The quality of these experiences will only improve with faster connectivity, says The Future Laboratory foresight editor Kathryn Bishop. "The advent of 5G connectivity teamed with VR or XR devices will entirely upend how buyers, press and consumers interact with fashion."

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Holograms and haptics

Some technologies that might further mimic physical events are on the horizon. Haptic gloves, for example, could replicate the sensory feedback one might get from touching a garment, with gestures such as nods or waves allowing buyers to move, examine, buy or disregard a piece, Bishop says.

A 2018 project at Dutch Design Week experimented with alternative ways of offering interactivity, a concept called "digital gratification".

Holograms, or hologram-like content, can make it seem as if a person or object is in an environment. In 2018, entertainment industry veteran David Nussbaum, who has created live "holoportation events" for celebrities, worked on a large-scale hologram runway show for Christian Dior. The project filmed 68 models at Paris's Musee d'Orsay, turned them into 20-foot holograms walking in slow motion through space, then showed them in Shanghai using a 100-foot projection stage and 20 projectors. While quite expensive and labour-intensive, this ignited the idea for Nussbaum's startup Portl, which uses glass panels to display realistic, hologram-like images.

This invention makes the idea of a hologram more accessible. A brand could distribute these to showrooms or spaces, displaying multiple looks. The company is able to "beam" any content to multiple places at once, meaning that a single brand could offer four presentations in each fashion capital simultaneously.

While it's not teleportation, it's getting close. "People can still be somewhere where they can't be," Nussbaum says. "This hologram effect gives the ability to continue the tradition of fashion being a leader in almost every business model."

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How the Coronavirus Is Impacting the Fashion, Beauty and Retail Industries - WWD

Posted: 17 Mar 2020 12:19 PM PDT

The impact of the coronavirus is being felt by virtually every industry.

The COVID-19 pandemic, which amassed 182,100 cases and caused 7,305 deaths globally as of March 17, has led to the disruption of everyday life, with local governments enacting strict measures to contain the virus' spread.

New York Gov. Andrew Cuomo and New York City Mayor Bill de Blasio have made such orders to prohibit large gatherings, including closures of restaurants, bars, gyms, nightclubs and other businesses. These measures have affected myriad fashion and beauty businesses, many of which are now closing their doors for an indefinite period of time.

From major event cancellations and fashion week disruptions to the lengthy list of store closures, here are seven ways COVID-19 is impacting fashion, beauty and retail.

1. Fashion Stocks Plummet:

7 Ways Coronavirus Is Impacting Fashion, Beauty and Retail

A stockbroker in Frankfurt, Germany Michael Probst/AP/Shutterstock

The stock market has experienced significant declines for the last few weeks as COVID-19 has rapidly spread across the globe.

On March 16, trading was halted shortly after markets opened and the Dow Jones Industrial Average fell 1,820.41 points (or 7.9 percent) to 21,365.21, further pushing the market into bear territory.

Among those hit hardest by the decline are G-III Apparel Group (down 27.1 percent to $11.07), Capri Holdings (down 26.2 percent to $10.29), RealReal Inc. (down 19.3 percent to $7.02), Tapestry Inc. (down 19.3 percent to $13.10) and Nordstrom Inc. (down 17 percent to $17.93).

2. Fashion Industry Rallies:

Chiara Ferragni and Fedez at Fendi's fall 2020 show. Swan Gallet/WWD/Shutterstock

Many influential figures and fashion designers are coming together to raise funds to combat COVID-19's global spread, many of whom are donating money or resources to Italian hospitals and institutions. The country is experiencing the second largest outbreak of COVID-19 globally, with cases reaching more than 27,000.

The growing list of benefactors include luxury groups Kering, which donated 2 million euros to Italian health-care organizations, and LVMH Moët Hennessy Louis Vuitton, which is manufacturing hand sanitizer at all its perfume and cosmetics facilities to donate to French health authorities.

Powerhouse influencer Chiara Ferragni and her husband, Fedez, launched a GoFundMe fund-raiser on March 9 — making a personal donation of 100,000 euros — to raise money to create new hospital beds in intensive care areas of Milan's San Raffaele hospital. The fund-raiser has amassed more than 4.2 million euros.

Others donating for the cause include Giorgio Armani, Donatella Versace, Marco Bizzarri of Gucci and Remo Ruffini of Moncler.

3. Fashion Week Disruptions:

The Fashion Weeks and Major Events Disrupted Because of Coronavirus

Giorgio Armani RTW Fall 2020 Courtesy Photo

COVID-19 hit Italy in the midst of Milan Fashion Week in late February, causing a number of designs — including Giorgio Armani, who barred a public audience to view his fall 2020 runway show — to rethink their show formats.

The virus has now caused many design houses to cancel or postpone their international resort 2021 shows, including Armani, Dior, Gucci, Hermès, Max Mara, Prada, Chanel and Versace.

The restaging of Chanel's Métiers d'Art show, Ralph Lauren's fall 2020 show and Burberry's fall 2020 show are also being postponed due to the virus.

4. Major Events Canceled:

Coronavirus Impact on Fashion, Beauty and Retail

Lady Gaga at the Met Gala 2019

A number of high-profile events have been canceled over the last few weeks as the Centers for Disease Control and Prevention enacted more stringent guidelines on large group gatherings.

These canceled events span virtually every industry, including fashion, film, technology and sports, among others. Among those canceled are the Coachella Valley Music and Arts Festival, SXSW, the Tribeca Film Festival, Beautycon, the Boston Marathon and the NBA season, among others.

A recent cancellation is the Met Gala, which Vogue editor in chief Anna Wintour announced on March 16 will be postponed indefinitely.

5. Other Events Go Virtual:

Seven Ways Coronavirus Is Impacting Fashion, Beauty and Retail

Paris Hilton and Sophia Amoruso at the Girlboss Rally in 2019. RHTY/starmaxinc.com/Shutterstock

As several major events are being canceled due to COVID-19, others are going virtual to go forward with their pre-planned summits and trade shows.

The Girlboss Rally in Los Angeles is just one event to go digital, now offering free online streaming to a global audience. Attendees who already purchased a ticket — which ranged from $375 to $725 — for the initial event on April 25 will be receiving refunds. A date for the live-stream has not yet been revealed.

Other events going digital in light of COVID-19 are Zero Waste Summit, a two-day event on sustainability, the Fair Trade Campaigns National Conference and the Google Cloud Next: Digital Connect conference.

6. Retail Stores Shutter:

Nordstrom Shutterstock / Michael Gordon

Retailers have responded to the COVID-19 pandemic by shuttering their doors. In the last few days, a number of major retailers and brands announced their temporary closures in the U.S., including Nordstrom, Saks Fifth Avenue, Macy's, H&M, Chanel, Ralph Lauren, Sephora, Nike, Apple, Walmart, Urban Outfitters, Madewell, Everlane, Lululemon, Glossier, Reformation and Anthropologie, among others.

Major shopping malls, including New Jersey's supersized mall American Dream and California's South Coast Plaza and Rodeo Drive have also closed.

7. Beauty, Health and Fitness Chains Close

In accordance with Cuomo's order that all gyms — in addition to other businesses like movie theaters and casinos — in the state of New York were to close on March 16, health and fitness businesses like Equinox, SoulCycle, Tracy Anderson, 305 Fitness and SLT, among others, have closed.

Gym closures have led many to gravitate to at-home streaming workouts, including from businesses like Peloton, Exhale, DanceBody, Barre3, Skyting Yoga, The Sculpt Society, Pvolve, Physique57 and MWH Method, among others.

On the beauty front, Sephora has closed its doors in the U.S. and Canada and Ulta Beauty is reducing its hours and discontinuing all services. Other New York City beauty spots, including Bumble and bumble, Heyday, Glowbar, Sundays Studio, Chillhouse, Blushington and Tenoverten have closed temporarily.

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