Why? Why does all our food have to be perfect? If I grow vegetables then I eat them in the form that they come out of the ground or off the plant, bush or tree. Supermarkets, on the other hand, insist on perfection. It may be bland or tasteless but at least the shape will be perfect. I was in a major supermarket a few days ago and I happened to see some lovely looking Hereford strawberries with the following label:
I bought a punnet:
Some of them were a bit misshapen but they were absolutely delicious. At a fraction of the price of the 'perfectly shaped' ones they tasted even better.
It made me wonder exactly why we demand perfection or whether it's just that supermarkets only provide perfection and that marketing is leading.
Either way I would love to know what price perfection adds to our food bills.
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